Jaime Armstrong, An Evening With My Therapist
Case Study: Jaime Armstrong - From Psychotherapist to Captivating Public Speaker on a Mission
The Work: Establishing a Presence on the Stage
Jaime Armstrong, a dedicated Registered Psychotherapist, entrusted me with the exciting challenge of elevating her presence as a public speaker. Our collaboration exceeded our initial vision, culminating in the creation of not one, but two impactful stage performances within five months, and raising $5000 for a local women’s shelter.
Project Goals: Shaping Jaime's Stage Presence and Beyond
Our primary goal was to bring to life Jaime's vision for her first stage performance — "An Evening with My Therapist." This innovative production blended the elements of a TED Talk with the engaging appeal of stand-up comedy, offering a unique approach to busting stigmas around mental health.
Build a Team of Contractors: Orchestrating a Seamless Production To turn Jaime's vision into reality, we set out to build a dedicated team of contractors. This collaborative effort involved assembling experts in creative direction, event logistics, marketing, sponsorship, audiovisual support, and guest experience to ensure the success of both shows.
Launching her Public Speaking Career Beyond the stage, our focus extended to spotlighting Jaime as an authority in the field of outdated mental health education. This initiative included strategic marketing efforts, media engagements, and positioning Jaime as a sought-after speaker for future events.
The Service Utilized: Thought Partnership
Nurturing Creativity and Impact Jaime's transformation began with a custom Thought Partnership package, where we explored the intersection of psychotherapy, storytelling, and public speaking. This all-encompassing service navigated every aspect of her stage performances, including but not limited to:
High-Touch Communication: Weekly meetings, voice-text support in the style of a fractional COO
AEWMT Producer: Dedicated oversight for the entire production.
Creation of a Roadmap: Charting the course for the entire duration of the agreement.
Coordination of Sponsorship Onboarding: Handling sponsorship forms and delivering results to marketing materials.
Venue and Trades Coordination: Booking venues, tech support, and theater logistics.
Consultation with Marketing Team: Collaborating on art direction, promotional campaigns, and necessary materials..
Day-of Facilitation and Pre-Show Rehearsals: Ensuring seamless execution and up to two pre-show rehearsals.
Post-Show Evaluation and Planning: Reflecting on the performance and planning for future steps.
Post-Show Email/Survey: Gathering valuable feedback and insights.
“Jess holds the vision and her expertise in so many areas makes her an incredible business collaborator! I cannot imagine not having Jess as part of my business and have created a budget line just for her! Thank you Jess for producing a stellar event as well as for believing in me!”
Impact Beyond the Stage: Advocacy for Domestic Violence
Jaime's second show took on a special emphasis, shedding light on the domestic violence crisis in Canada. Through ticket sales and sponsorships, the event raised $2500 for My Friend's House, a non-profit agency supporting abused women in the Georgian Triangle. This amount was matched, resulting in a total donation of $5000.
Beyond Expectations: Taking the Shows on Tour
The impact of Jaime's public speaking events spread wider than she could have ever imagined. The success of her performances not only established her as a thought leader but also allowed her to contribute significantly to a cause she deeply cares about. Inspired by this success, Jaime now plans to take her shows on tour, extending her reach and influence.
Jaime Armstrong stands as a testament to the transformative power of embracing new avenues within one's profession, as well as the transformative power of strategic planning and comprehensive support. If you're ready to explore new horizons in your career, let's connect!
